Smooth gel-like formula lines and defines eyes with intense color payoff! Precise yet soft formula is easy to blend and lasts all day without smudging or smearing. Gel grip allows comfort and ease of application in a quick twist. Formula is dermatologist and ophthalmologist tested and free of preservatives. Draw a line from the inner to outer corner of eyelid and if desired, in lower waterline. * Due to shimmer particles do not use Perpetual Purple inside eye.